The purpose of inDemand is to increase awareness about high-paying career opportunities in high-growth industries where there is a substantial demand for a qualified workforce. With the cost of higher education a concern for many families, this campaign will highlight rewarding jobs that require some additional training, but not a full four-year degree.
Through linkage with Dream It, Do It — Virginia, the campaign will help both students and current employees match their career aspirations with programs and certifications offered through the Virginia Community College System, Career and Technical Education Centers, and four-year colleges and universities.
WHSV-TV3 is currently filming a series of three-minute videos featuring 26 careers that will be posted on their site at http://www.whsv.com/indemand. Governor McAuliffe kicked off the campaign, and his interview is included on the site. Current videos discuss training and local demand for employees in the software development, mechatronics, robotics, dental, accounting and trucking industries, to name just a few.